Conversion Rate Optimization (CRO)

Doyou want the visitors of your company’s website to take action, or just bounce off to another site? If you are like any other business worth its salt, the end goal of having a website is not just to attract new visitors, but to convert visitors into paying, and loyal customers.

To achieve that, it’s crucial for a website to fulfill its main purpose, which is to capture as many MQLs as possible and convert them into paying customers. We can help you do that just by using a wide range of scientific split testing and data analysis. The first stage of the CRO process will consist of implementing the right tools that we will need in order to analyze your current business. This will also help us create a baseline from where we can start working. This stage will give us all the information needed in order to pinpoint the location of loopholes present at every stage of the funnel, and where your website loses customers/traffic.

Get Every Loophole Corrected to Minimize Friction

 

After understanding how customers are behaving (and this is not only analytics), we will undertake a list of experiments to correct each loophole and minimize any frictions that may occur on the funnel. We are also going to implement several hooks that will make sure we achieve our goal of customer acquisition via referrals. In addition to that, we will work on the way the content is presented on each page, to make sure that it is understandable and easy to consume. CRO includes adding tools for A/B testing, experimentation, heatmaps, content analytics to see how engaged people are with our website, form tracking, landing page optimization, etc.

 

Common Problems Businesses Face with CRO

Convert Rate Optimization is only a useful tool to use when it is done correctly. That is easier said than done. Here are a few of the most common CRO problems we have seen in our customers:

  • The site tries to approach different audiences at once: Individuals, professionals, enterprises, B2B and B2C
  • The site sets a context related set of options based on age. Something that it doesn’t make sense
  • The messages are not correct on-site and there are a lot of elements of on-site SEO that are missing, making visitors fail to connect with the brand, i.e. favicon is missing, fonts are difficult to read etc.
  • Call-to-action is missing or misplaced
  • Sign-up processes are too complicated

Our CRO Services

We follow a strict and meticulous process when it comes to convert rate optimization. A typical CRO process carried out by our specialists includes:

Complete site analysis that’s powered by Google Analytics, and a whole host of third-party CRO tools to help us get the bigger picture of your website.

A tailored CRO strategy that is based on in-depth site data, using tried and tested tools in our arsenal.

A thorough and comprehensive report of what we find.

A comprehensive plan of action that increases your chances of reaching your goals.

Implementation and evaluation of our custom CRO plan that will help streamline the process, leading to better results.