360 Celsuis has been recognized for our expertise in providing exceptional performance marketing services to businesses of all sizes. While anybody can set up an AdWords account, not everybody is able to create a high quality and effective marketing campaign that is able to deliver results. We are a team of highly skilled and experienced professionals who are well versed with PPC management, including Google AdWords and BingAds etc. We have been responsible for creating countless PPC campaigns for clients of all sizes, from startups to SMEs, and large corporations, across various industries. We work closely with all our clients to deliver a successful PPC campaign so that businesses are able to reach their goals.
A Unique Approach to PPC
Sure, a PPC marketing campaign isn’t rocket science. But, we are not in the business of making guesses. This is why our performance marketing services follow only data-driven analysis to improve results. In this way, we can ensure better performance ads and better account management. We take a scientific approach to all of our PPC marketing campaigns, using principles of mathematics to test and tweak our campaigns for better results. We are never satisfied with the limitations that have been set by search engines, which is why we constantly test and use intelligent data analysis to guide our decisions. Regardless of your PPC marketing goals, we are here to provide unmatched account management, reporting and performance analysis to all our clients, for multiple advertising platforms. If you are running into an issue that needs our expertise, then contact us right away and get a business-focused, data-driven strategy.
Innovative PPC Campaigns
Customer click journeys are complex with many factors that need to be considered. If you’re not on the right platform at the right time to greet your audience, you’ve lost potential customers to your competitors. By using effective PPC campaigns, you can automate your PPC campaigns to function across various digital platforms, and across different devices, to help your message get across to a larger audience. This is where you can use the experience and expertise of 360 Celsius to get the best results.
An important customer acquisition tactic to increase targeted and qualitative sign ups/traffic & acquire new users:
Google AdWords and/or Facebook and sponsored banners on communities and websites related to the market
Google AdWords: Split ads in many different advert sets (e.g. interests, age groups, devices, audiences etc.)
Run A/B testing in the same ads with different copies, images, etc.
Analyze the performance of the ads and keep the ones which perform better
Geo-location targeting in specific “premium” places in different countries and analysis of interests
Look-a-like Email List to target audiences that are similar to that of the email list. Throughout the campaign, Facebook will be checking profiles connect with those that closely resonate with customer’s audience.
PPC needs to come with a set of ongoing Optimization: It’s about Managing, testing, refining and ultimately, improving campaigns that exist within a pay per click marketing campaign. Without ongoing optimization of these components it is very easy to spend, and in many cases waste, a lot of money running pay per click ads. Ad platforms, like Google AdWords, Facebook Ads, and LinkedIn Ads need continuous (daily or weekly optimization) to “correct” conversions, clicks, effectiveness and efficiency.