Acquiring new customers – It’s what every business wants, isn’t it? In the perfect world, all businesses would need to do is open their virtual doors of an ecommerce site, and watch their customers walk in. But, ask any digital marketer, or business owner, and you will soon find out that getting new customers through the door is one of the most difficult things for any business, regardless of their niche.
Customer Acquisition Methods that Work
- How is a business able to break into a new market?
- What content is your customer most likely to respond to? and,
- What is the best cross-platform website design for your business?
At 360 Celsius, we help our clients in identifying what works so they can avoid what doesn’t when it comes to digital marketing campaigns. Using sophisticated segmentation techniques and the latest technologies, we are able to help our clients unlock user acquisition in a way that wasn’t possible before. We not only help identify an optimal customer base for our clients, but also provide tailored marketing campaigns to help them get closer to their objectives.
Getting Your First Users is Tough
We get it. Getting your first users is going to be tough. It’s going to take time, patience and proper planning. At 360 Celsius we advise our clients market immediately, whether they have a product, a prototype, or an idea they wish to test. That’s because early traction is crucial to any marketing campaign. We can provide the data and in-depth information which can be used to not only enter new markets, but also redefine the game for many startups. We have created a special consulting and implementation category of offerings we call “Indications of Interest”.
Target Your Target Audience
Our offers focus on widening the top of the funnel i.e. special acquisition tactics for;
- Increasing & measuring the number of your visitors,
- Getting pre-orders, and
- Creating seed databases for email automation and marketing.
The feedback from this type of pre-launching activities is extremely valuable for any company that is thinking of launching a new product or service. Specifically, designed landing pages extract information (directly or indirectly) from visitors, ranging from desirable product features all the way to pre-orders and tangible traction for funding.
Continuous Testing for Improved Results
At 360 Celsius, we use the data we gather to run a thorough analysis on the product/service to find if it is a market fit. If not, we propose product changes that can be tested until the necessary market interest manifests in our measurements, and ultimately, onto the end user. Needless to say, this is a crucial phase in the process.
The main reason to push for early validation is to save two valuable resources: time and money. By running user acquisition in parallel to the main product development, you will have the validation needed at launch time. As a result, your pre-launch activities will have filled your pipeline/funnel from day one, generating sales immediately, saving your time and money.
Your product will be streamlined to your user’s recommendations, resulting in better conversion rates because of your improved product/market fit. In this way, our expertise helps brands generate revenue at the most critical period of their product’s lifecycle.
- A typical case for early traction is to utilize communities that could result in great traction.
- These are communities like beta list and product hunt
- Product Hunt will allow you to acquire users most commonly described as innovators.
Our digital marketing specialists have years of experience in all things digital and are ready to test your product while it’s still in its infancy. Transforming the way businesses engage with their customers.
Make Your Business Known
BetaList, is the place for early adopters to discover upcoming internet startups, and for startup founders to share their startup with the world and get early user feedback. Finding these people might not seem like a problem, but there is quite a bit that goes into identifying and reaching out to those customers who are going to be interested in what you have to offer. This is where the expertise of 360 Celsius comes in. We have a set of playbooks to help you nail the listings on various online social platforms, enabling you to create successful campaigns.