A viral marketing campaign is a marketing technique by which an online audience gets to pass on a marketing message to other users. This leads to significant opportunity for growth of the content’s visibility, and as a result, increases the chances of the content going viral, and more importantly, the brand’s message along with it as well. There are three basic criteria that lead to a message going viral: The messenger, the message, and the environment. All three have to be executed perfectly for the message to go viral. What makes viral marketing unique is that it can be used as a stand-alone strategy or as part of a business’s existing marketing campaign. Regardless of how you wish to utilize viral marketing, when done the right way, it can have a positive impact on your marketing efforts.
Get Millions of Views within a Short Period of Time
It wouldn’t be wrong to say that nothing is as efficient and effective in spreading your brand’s message as a perfectly executed viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you, and in a way, act as brand ambassadors for your brand. It’s been estimated that a successful viral campaign can have up to 500-1000 times more impact than a non-viral campaign. So, that’s reason enough for startups and SMEs to try and create marketing content that goes viral.
All viral concepts should be interconnected and in parallel for their message to be clearly understood, and not confusing for their audience. A referral campaign may use all the existing channels and touchpoints of the client e.g. Welcome emails, order confirmation emails, etc.
Make Your Growth Sky Rocket by Using Our Referral Platform
Viral Loops is a template-based viral marketing platform that can be used to launch referral programs, sweepstakes, competitions and pre-launch campaigns. We now offer battle-tested referral templates for our clients so that they can make each marketing campaign count and see their growth skyrocket in no time.
Incentivize your customers to refer a friend to use your product or service. Choose one of our referral programs and customize it to your needs.
People love sweepstakes, but even more they love winning! Boost your giveaways, by giving them more chances to win for every friend they refer.
Reward your participants on the top of the ranking. The more friends they invite, the higher they get in the campaign’s leader-board.
Generate buzz early on! Run a pre-launch campaign and reward people by giving them early-access to your product or service.
Loyalty platforms are moving to a next level. From heavy to implement systems into a widget-based configurable system for delivering and attributing points (of any kind)