Once you have implemented a sustainable marketing plan, you are going to need the right compliance to take your plan forward, especially if that plan involves doing business in the European Union. As a regulation, the GDPR enacts a data security law across the EU. This means that each independent EU country is no longer required to pass their own legislation regarding data security.
What is the GDPR?
Data theft and breaches have become the norm over the past few years. This has led to many concerns regarding the security of personal data of customers. The General Data Protection Regulation (GDPR) is a European Union legislation which applies to all businesses operating within and outside the EU. The new law has taken effect from May 25, 2018, and its aim is to strengthen the rights of European Union (EU) citizens with regard to how their personal data is used and how it’s protected. The GDPR applies to any organization inside or outside the EU who is marketing goods or services to, and/or tracking the behaviors of, EU citizens.
What this means for ecommerce businesses is, if you operate in the EU, and offer services or products to EU citizens. That’s because businesses that are serving EU citizens will be processing their personal data. The purpose of the new act is to provide protection for the data that’s shared on ecommerce sites by EU citizens.
What is Our GDPR Compliance Service?
The services we provide at 360 Celsius goes far beyond GDPR consulting. It’s a Growth Hacking service to inbound marketing, made my growth hackers for growth hackers and founders. We help integrate your inbound stack into a growth machine that keeps businesses connected with their customers. With the help of our expert GDPR advice, businesses can significantly reduce the rate of un-subscriptions to their service, and keep sending relevant information to their customers.
Who Benefits from Our GDPR Service?
Our GDPR compliance services are meant to cover all verticals and industries, in particular those verticals which are in need of compliance the earliest. This is so as they offer numerous touchpoints with their customers (or potential customers). The followings are some verticals that benefit by using our GDPR services:
Any kind of Digital Agencies etc.
We will Audit Your Touchpoints
What components you use? Are they configured properly? Where is the information collected, and how is that information used? We will audit all of these touchpoints and more, to ensure that your business complies with the new rules and regulations.
What is a “Touchpoint?”
A touchpoint can be anything on your ecommerce website from a simple contact form to an order taking systems.We identify a “Touchpoint” with any influential action which results in an interaction, as in, a human contact or a physical or sensory interaction (via an interface). It’s called a “Touchpoint” because each touchpoint is a message that literally “touches” a customer in some way, and inspires or motivates them to take certain action.
Collectively, touchpoints create the customer’s experience. Touchpoint marketing analyzes the assets and processes that make up the touchpoints and maps them according to where they lie in the customer lifecycle. The result allows a company to identify its current position and create and execute a strategy that produces effective and measurable results.
Proposing Ways to Comply with GDPR
By changing components, or by configuring the components in a proper manner it is possible to make ecommerce businesses eligible to do business in the EU under the GDPR. Businesses that are serving the EU are also able to comply with the new rules by delivering new features to their end users, enabling the businesses to manage their data in a more transparent and efficient way.
Documentation That Rocks
In GDPR (as well as in 27001) documentation is essential. So, we will be documenting your processes, data flows and digital assets
How You Use Your Customer’s Data?
What information do you collect about customers?
How do you use information about your customers?
Do you share your customer ’s data with third parties, especially when it comes to other SAAS(Software-as-a-Service) systems integrated to serve your customers in a holistic manner?
How can a customer update his/her personal information?
Turn A Necessity into Opportunity
We work closely with all of our clients on how they can consolidate information more efficiently, and how they can manage consents centrally, as well as other areas that are of concern.Newsletters, contact forms, freebies, engineering-as-marketing, side projects, giveaways. Referrals systems, are only a few of the touchpoints that allow businesses to interact with their customers. We meet with all of our clients to discuss ways on how they can manage those consents centrally and more efficiently in order to have flexibility on what they are able to do and what they can’t under the GDPR.
Privacy & Legal Jargon
Don’t understand what’s being said in the GDPR? Not to worry. We will not only deliver you the correct privacy notices and terms & conditions copy tailored for your needs, we will also go through the various rules and explain the jargon that’s been used in the documents so you know exactly what the new law demands and so you are able to make a more informed decision moving forward.