SEO Strategy

It’stime you get the right SEO strategy from one of the best ‘Growth Marketing Agency’ in the world.

 

93% of all buying decisions start with an online search. This means ranking on the first page of Google Search is absolutely necessary.

For any business, getting your brand out to a wider audience is the main goal that not only helps businesses increase their customer base, but also opens their brand up to newer markets and more potential. But, that is only possible if you have exceptional rankings on the search engines, and are easy to find online. This is where we come in. Our SEO ninjas are experts in carving out a formidable SEO strategy that’s tailor-made for your business to help you grow and reap the rewards. SEO is something dynamic and as such, it needs to change and adapt all the time. Not only because SEO rules are changing but also because the competition and the company is also changing. All those 3 changes need to reflect in your SEO strategy.

On-Page & Off-Page SEO

The SEO services we offer allow businesses to increase their organic search score on the SERPs. This is achieved by carrying out an in-depth and thorough analysis of your website and using the latest on-page and off-page techniques to increase your website’s visibility. Our SEO strategy includes SEO Entities Definition, services set up to begin collecting vital information with regards to your ranking on search engines and the performance of your entities. This will allow us to perform a preliminary analysis and come-up with the right SEO strategy.

Long-tail and Short-tail Keywords

  • The strategic placement of keywords is an art that the specialists at 360 Celsius have mastered. We don’t just know where to place keywords; we know what keywords offer the best results.
  • First, we identify unique short tail keywords that are relevant to your niche. These are the most difficult and more valuable keywords. They usually consist of keywords/topics that target pages of high commercial value such as the home page, services and e-commerce pages of interest.
  • After we have found the right keywords for your website, it’s time to get our hands dirty with a Content Strategy and in-depth Keyword Research that will help boost your presence on search engines.
  • Next step, based on our scope, pool size and preliminary keyword research is to set KPIs and goals for your tailored SEO campaign. This will enable us to track our progress and evaluate the results of Search Engine Optimization.

Enjoy Elevated Visitor Numbers with Our SEO Strategy

Our tried-and-tested SEO strategy helps businesses create credible and meaningful inbound links that allows them to grow their business, while building social media influence. If case, you were wondering, the following are the stages that will completely transform your business website.

We Use the Following KPIs for Our SEO Campaigns

Avg. Position for Desired Keywords & Click Through Rate
Weekly Organic Traffic
Conversion Rates of Organic Traffic (are usually lower than those of PPC)
Direct Conversions
Assisted Conversions
LTV of customers who have engaged with the brand through the organic SERPs.

Stage 0

It all starts off with SEO Entities Definition.

Stage 1

Setup which is about collecting vital information to perform a preliminary analysis and come-up with the right strategy.

Stage 2

Static Content Structure & KW Research. The first and most important step is to find some Short Tails. These are the most difficult and more valuable keywords. They usually consist of keywords/topics that target pages of high commercial value such as the home page, services and ecommerce pages of interest.

Stage 3

Blog Content Strategy & KW Research. Now it is time to get our hands dirty, but before we do we must first make clear a few more things.

Stage 4

KPIs & Goal Setting. Next step, based on our scope, pool size and preliminary keyword research is to set our KPIs and goals for the SEO campaign.

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Trusted Search Engine Optimization

Be aware that some of your products may require a different SEO strategy, as different products may have different competitors, scope or characteristics, and thus require a differed strategy. If that is the case, then don’t worry. We have years of experience helping businesses of all sizes across almost every industry grow and reach their true potential, and we can do the same for you as well. There are cases where for different products we need to create a DIFFERENT SEO plan. That said, it’s very important to concentrate on product or service CATEGORIES rather than products themselves. Additional to the products, you should consider an SEO plan for the company’s brand as well. All this is available at fixed monthly fees, with no hidden charges.